National Health Channel
Welcome to the National Health Channel, the only healthcare tv channel broadcasting to NHS employees on Sky, Freesat and online via edirecttv.co.uk.
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Each month, the National Health Channel broadcasts exclusive documentaries featuring educational content of benefit to all NHS employees including NHS Hospital Directors, NHS Chief Executives, NHS Department Heads and NHS Specialists.
The documentaries have been written to include leading healthcare opinion leaders and key corporate players (products and services suppliers to the healthcare sector) to offer advice and guide on practical day to day operations. For the first time ever you can target your market through a filmed educational medium.
As you would expect there is always a major publicity campaign prior to the airing of the documentary. This includes emailing 400,000 NHS employees, 19,000 consultants as well as 34,423 GP's.
We promote all documentaries to all hospital workers, NHS management, medics, specialists, CEO's, board of directors, chief executives, chairs and all equivalent executives and managers throughout the UK. The program will be available for viewing 24 hours a day, 7 days a week on edirecttv.co.uk* and it will be aired in two prime-time slots on Sky and BBC/ITV Freesat.
The documentaries have been written to include leading healthcare opinion leaders and key corporate players (products and services suppliers to the healthcare sector) to offer advice and guide on practical day to day operations. For the first time ever you can target your market through a filmed educational medium.
As you would expect there is always a major publicity campaign prior to the airing of the documentary. This includes emailing 400,000 NHS employees, 19,000 consultants as well as 34,423 GP's.
We promote all documentaries to all hospital workers, NHS management, medics, specialists, CEO's, board of directors, chief executives, chairs and all equivalent executives and managers throughout the UK. The program will be available for viewing 24 hours a day, 7 days a week on edirecttv.co.uk* and it will be aired in two prime-time slots on Sky and BBC/ITV Freesat.
*healthsector.net is the only independent online healthcare community servicing some 2.3 Million healthcare employees. The online TV channel was originally launched as an educational tool to help demonstrate and guide professionals on very specific topics, like wound management, using monitoring equipment and so on. However over the past years the viewing audience has exploded and the requests for different subjects has increased beyond what we had originally intended.
National Health Channel - the channel dedicated to NHS employees
Sample Documentary:The Orthopaedic Revolution (30min)
An in-depth look at the next generation of Orthopaedic technologies enabling patients to live longer and enjoy more active lives.Target Audience: Orthopaedic professionals and related departments in the NHS and wider healthcare sector.
Click Here to view Documentary (30 minutes). Film will load in TV player on left-hand side.
Sample Case Study:Smith & Nephew (5min)
The Case Study is included as editorial in the 30-minute documentary 'The Orthopaedic Revolution'. This is not an advertisement as the content is educational and informative about a new procedure being used in Orthopaedics. The content is written, filmed and edited in a documentary style which seamlessly slots into the main documentary but can also be used on its own by Smith & Nephew (ie. Conferences, Meetings, Websites etc).Click Here to view Case Study (5 minutes). Film will load in TV player on left-hand side.
After a film is broadcast (on Sky, BBC/ITV Freesat), documentary contributors receive their individual Case Study (normally 5 to 8 minutes) in the following formats to use without licence:
2 DVD Masters (you can make copies directly from these)
1 Multimedia Master with various formats:
- a) WMV for Windows media player
- b) MPG for MP4 players / iPods
- c) FLV for online streaming (ie. YouTube)
- d) MOV for QuickTime players (used by Mac users)
- e) 3GP for mobile phones
Contributors also receive all rushes (footage taken during the shoot which you can use to make more films) used to produce their Case Study.
In addition, Documentaries and individual Case Studies are available to view on-demand (at any time) at: http://www.edirecttv.co.uk/videoscategory/case-studies/ .